The New York Historical
2024 Rebrand
We partnered with the design agency Lippincott to rebrand the New-York Historical Society to The New York Historical. I helped facilitate the project from RFP to the final public launch. The new brand was necessary to simplify and unify the museum’s identity with a new logo, new tagline, new typefaces, new color palette, and new design layouts. The brand impacted the institution’s voice on all external and internal channels.
Brand Guidelines
Highlights Video with Brand Introduction
NYTimes Print Ads
The first ad was designed by Lippincott, the second and third ads were done in-house by our Designer Brie Flewelling, and the fourth was designed by me.
